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Mythbusting Common Compostability Claims
Thought Leadership

Mythbusting Common Compostability Claims

As of now, only about 185 cities in the U.S. pick up food waste at the curb for composting, but fewer than half of those accept compostable packaging. Does that mean that this packaging shouldn’t be considered by brands and small business owners when looking to move towards greener packaging?
The Future is Flexible Packaging
Thought Leadership

The Future is Flexible Packaging

Flexible packaging is one of the fastest growing segments in the packaging industry. It is defined as any packaging that can readily take the shape of the product inside and combines the best qualities from a variety of different package formats. Flexible packaging provides a multitude of benefits to the Consumer Packaged Goods industry, driving more brands to choose flexible over rigid for their packaging needs.
The Social Impact of Cause Marketing
Thought Leadership

The Social Impact of Cause Marketing

Approximately one third of Americans believe that a company’s reputation and affiliation with social issues is correspondingly as essential as the product it sells. In response, brands are taking the concerns of their consumers to heart in a new wave of cause marketing.
Flexing Your Packaging Muscles
Thought Leadership

Flexing Your Packaging Muscles

In recent times, flexible packaging has had mixed perceptions from both consumers and designers alike. However, a positive opinion of flexible continues to improve, and more and more products are becoming available in flexible formats.
Positioning Your Package for Online Routing, Tracking and Data Assessments
Thought Leadership

Positioning Your Package for Online Routing, Tracking and Data Assessments

By now, you’ve most likely heard the term the “Internet of things (IoT).” But, what exactly does it mean? Simply put, the phrase coined by innovator and sensor expert, Kevin Ashton, refers to the connecting of devices to the internet and/or each other. This includes almost anything with an on/off switch from cell phones, coffee makers and washing machines to headphones, lamps and wearable devices.

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